radically small.
unfairly fast.
who we are
Between Streets is a digital micro studio that goes from idea to prototype to launch. Not a freelance collective. Not an agency. A new model built for the speed the market now demands.
We use AI not as a bolt-on but as operating system. It's how we research, prototype, build, and ship at a pace that makes traditional teams irrelevant for the problems we solve. No layers. No handoffs. The person who thinks is the person who builds.
projects
Pizza Map
Pizza Map is a location-based discovery tool that helps users find and compare the best pizzerias by using Maps API & AI for summarisation and scoring by personal preference.
Deposit Proof
With AI vision and analysis, Deposit Proof gives tenants and landlords a simple way to record the condition of a property. Timestamped, tamper-aware records reduce conflict and speed up deposit returns.
Global Exchange Clock
A fast, AdSense-friendly market session utility that helps international traders to stay in sync with the world's markets. Built as React app with dynamic session pages, SEO, analytics.
Mount Franklin
An AI-powered platform that turns product ideas into AI-ready PRDs in minutes. It accelerates the scoping process by structuring and creating user stories, acceptance criteria and non-functional requirements (NFRs). With output ready for importing into AI builders like Cursor and Claude.
what we do
Opportunity
Turn signals into revenue streams.
- User research
- Friction mapping
- White space identification
Blueprint
Design what belongs there.
- Proposition development
- Service design
- Experience architecture
Build & Test
Make it real.
- Product strategy
- Prototyping and orchestration
- Brand development
Scale
Take it to market.
- Go-to-market strategy
- Campaign development
- Lifecycle optimisation
the era of micro-studios
AI collapses the cost of making. Research, writing, design, code, and iteration are now cheaper and faster. The bottleneck moved from production to judgment, taste, and direction.
Distribution is direct. You can ship something small and reach the market without permission, procurement, or a launch calendar.
Customers changed their tolerance. They expect clarity, coherence, and functional experiences now. Not next quarter.
Competition is everywhere. Micro studios and individuals can do work that used to require teams. Not because they are better resourced. Because the toolchain is.
Work reorganises around outcomes. People join missions, not companies. Partnerships form fast. Ownership gets looser. Contribution gets more fluid.
team
Matthias Gray
An Integration Architect who blends senior strategy craft with hands-on building. Over 15 years, he has led work across brand, product, and service, including IKEA, E.ON, and public-sector launches. The focus is closing the gap between brand promise and user experience by making strategy a shipping discipline, using AI to compress timelines without sacrificing judgment.
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